Just Hope Threads

A FUNDRAISER FOR TIM PADDEN’S FIGHT WITH NPC.

GENERAL INFO
Campaign name: Just Hope Threads
Store URL: Bonfire.com/just-hope-threads
Short URL: http://tiny.cc/95bd7y
Press release: http://tiny.cc/azfh7y
Campaign length: June 1-21, 2019
Hashtags: #justhopethreads #raredisease #niemannpick #showyourrare #NPC

WELCOME TO THE MEDIA GUIDE
Thank you for your support of this campaign! You’re likely here because you want to spread the word about this fundraiser and help us sell more shirts! That’s great news and Tim and his family really appreciate your help.

Use this webpage as a jumping off point to post to social media about the fundraiser. You’ll find images, sample post text and all the links you need to get started. We recommend posting several times each week. The campaign is only 21 days long, so we have to make it count! With your help, we hope to stir up tremendous interest in this fundraiser and make a real difference for Tim Padden!

Again, THANK YOU! You rock 🙂

SOCIAL POSTS
This section contains sample social media posts. You can download the images to your device and copy and paste the accompanying text. Feel free to add your own text to explain your relationship to Tim, or why this campaign is meaningful to you. What’s most important is to spread the word, create awareness for rare diseases like Tim’s, and raise some money as well! Thank you so much for your help and for taking this journey with us. 

INSTAGRAM: POST IN 3 EASY STEPS!

1Instagram does not allow links in post, so if you’re posting here, you must put the link to the campaign in your profile and drive people there. This can be temporary and you can remove the link after the campaign ends. Copy this link: https://www.bonfire.com/just-hope-threads and paste it into your profile.

2Save an image from the selection below. Click on the image to open the media file. Then right click the file to save the image. Feel free to save several or all of the images and post throughout the campaign. We suggest posting 1-3 times each week from June 1-21.

3Copy the post text below to pair with your image. Feel free to write your own post as well. Just be sure to drive people to the link in your profile to buy a shirt!

POST: Tim Padden is fighting Niemann-Pick Disease Type C (NPC). NPC is a very rare, progressive and terminal genetic disease that affects Tim’s ability to metabolize cholesterol and other lipids within a cell. Sadly, Tim’s condition worsens by the day. Despite this, Tim and his family must remain hopeful. Will you support Tim by purchasing a custom “Just Hope” t-shirt? A portion of proceeds from each shirt will go directly to Tim’s NPC fund. Purchase via link in profile. {T-shirts for women, men and kids available in multiple styles.}

NOTE: this image is formatted for Instagram Stories

TWITTER: POST IN 2 EASY STEPS!

1Save an image from the selection below. Click on the image to open the media file. Then right click the file to save the image. Feel free to save several or all of the images and post throughout the campaign. We suggest posting 1-3 times each week from June 1-21.

2Copy the post text below to pair with your image. Feel free to write your own post as well. Just be sure to include the link to buy a shirt!

POST: Tim Padden is fighting terminal and #raredisease #neimannpick. Support Tim by purchasing a #justhopethreads t-shirt. http://tiny.cc/95bd7y

FACEBOOK: POST IN 2 EASY STEPS!

1Save an image from the selection below. Click on the image to open the media file. Then right click the file to save the image. Feel free to save several or all of the images and post throughout the campaign. We suggest posting 1-3 times each week from June 1-21.

2Copy the post text below to pair with your image. Feel free to write your own post as well. Just be sure to include the link to buy a shirt!

POST: Tim Padden is fighting Niemann-Pick Disease Type C (NPC). NPC is a very rare, progressive and terminal genetic disease that affects Tim’s ability to metabolize cholesterol and other lipids within a cell. Sadly, Tim’s condition worsens by the day. Despite this, Tim and his family must remain hopeful. Will you support Tim by purchasing a custom “Just Hope” t-shirt? A portion of proceeds from each shirt will go directly to Tim’s NPC fund. Purchase here: http://tiny.cc/95bd7y. {T-shirts for women, men and kids available in multiple styles.}

BONUS! If you’re a super sharer, you can use the images below to change your Facebook profile and cover images to promote the campaign!

Profile pic:

Cover image: