While I love creating new designs, some projects don’t call for reinventing the wheel. When working with a corporate client with a strong identity, I take the branding and see how we can achieve a fresh and modern look within those guidelines.
Ludi, Inc. is a software company in the healthcare space. Their app allows doctors to track time, get paid quickly and accurately, and they help hospitals avoid compliance issues. The brand is sleek and fresh, but their mission is serious business. I helped Ludi update some communications materials that are sent to onboard new clients. They wanted everything to look cohesive, but the main goal of the package was to educate new clients and get them familiar with the software.
These materials featured product screenshots along with step-by-step instructions. It was imperative that the design was minimal so that the pieces were user friendly and easy to read.