In January 2017, I led the charge to launch the American Student Dental Association’s flagship magazine, Contour. Previously, ASDA was publishing a tabloid newsletter 10 times each year and a quarterly magazine. The print publications had always been a member benefit. ASDA’s circulation at the time of the transition was […]
Yearly Archives: 2017
7 posts
I’ve worked in nonprofit publishing for more than 10 years. My experience includes building content strategies that align with a strategic plan, guiding volunteers in brainstorming and planning exercises, working with authors to edit and rewrite submissions and designing and producing the final product. In 2016 I set out to launch […]
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” -Seth Godin Godin is right. Branding is so much more than your organization’s logo. Now, social media makes brands incredibly interactive and helps […]
In my professional experience, I have had the opportunity to design the layout of books, marketing collateral, media kits, meeting programs, lanyards, pins and business cards. One of my favorite design projects time and again is magazine layout and design. For years I worked as the editor and graphic designer […]
Writing has always been my passion. I kept journals as a young kid. I placed in a statewide poetry contest while in high school. I served as a section editor for my college newspaper. It’s only natural that my professional life has been shaped by writing as well as editing […]
I can create anything from blog images to e-newsletter headers and social media posts. Web graphics don’t have to be complicated, but they should be striking. The Internet is full of distractions, so an eye-catching graphic can mean the difference between converting a customer or winning a subscriber. Here are […]
I’ve created several infographics for a variety of different projects. Here are a few of my favorites: