In January 2017, I led the charge to launch the American Student Dental Association’s flagship magazine, Contour. Previously, ASDA was publishing a tabloid newsletter 10 times each year and a quarterly magazine. The print publications had always been a member benefit. ASDA’s circulation at the time of the transition was […]
ASDA
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“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” -Seth Godin Godin is right. Branding is so much more than your organization’s logo. Now, social media makes brands incredibly interactive and helps […]