The National Automatic Merchandising Association Foundation (NAMA) approached me to write and design a white paper. These days, the term “white paper” isn’t exactly clickbait. That’s why NAMA asked Kim Kelly Consulting to research and write in the style of a white paper but package it in a modern e-guide. […]
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Broadcast e-mails are a big part of marketing strategy, but when’s the last time you updated your template? I’ve done numerous design refreshes and written my fair share of broadcast e-mails. If you need help executing this piece of your marketing strategy, I’m here to help.
In January 2017, I led the charge to launch the American Student Dental Association’s flagship magazine, Contour. Previously, ASDA was publishing a tabloid newsletter 10 times each year and a quarterly magazine. The print publications had always been a member benefit. ASDA’s circulation at the time of the transition was […]
I’ve worked in nonprofit publishing for more than 10 years. My experience includes building content strategies that align with a strategic plan, guiding volunteers in brainstorming and planning exercises, working with authors to edit and rewrite submissions and designing and producing the final product. In 2016 I set out to launch […]